Using Multimedia PR to Score Breakout Press Coverage May 19, 2009 Is it a Story? It is easier to make something beautiful than it is to make it interesting Cause & Effects Source: http://www.careglobalwarming.com March 11, 2009 2 Tail Post it on the company site Push Information Ecosystem How does your audience find and pass along information? March 11, 2009 3 What Works? Demos Interactive Video Documents Graphics Test Test Test Distribution Aggregators a major source of news Search = Information Hub Landing Page Video content Commerce Press release Blog/Media Review Source: Hitwise Social Media Shared links continue to increase as a way to discover new information Up to %40 of a sites traffic can come from email, IM, social networks, blogs and forums (source: Meteor Solutions) Thank You Twitter: fortexgroup Blog: www.seatatthetable.com About & Articles: www.fortexgroup.com Contact me at
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