Workshops and Seminars

Presenting PR Results to the C-Suite

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Bulldog PR Measurement Summit_Translating PR Results to Business Results
 

Reading Page - Presenting PR Results to the C level

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Reading on Communicating PR Results to the C-Level

The following are articles and documents referenced at Ephraim Cohen's presentation on Translating PR Results to Business Results.

  1. McKinsey Quarterly on Rebuilding Corporate Reputation
  2. Panel Presentation PPT
  3. Survey results (ongoing) on best practices in planning and presenting measurement to the C-level (currently draft only)

To join our mailing list and receive updates to the survey results, please send an email to cohen AT fortexgroup.com.

Multimedia PR for Media Relations and Social Media

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Multimedia PR for Media Relations and Social Media

Using Multimedia PR to Score Breakout Press Coverage May 19, 2009 Is it a Story? It is easier to make something beautiful than it is to make it interesting Cause & Effects Source: http://www.careglobalwarming.com March 11, 2009 2 Tail Post it on the company site Push Information Ecosystem How does your audience find and pass along information? March 11, 2009 3 What Works? Demos Interactive Video Documents Graphics Test Test Test Distribution Aggregators a major source of news Search = Information Hub Landing Page Video content Commerce Press release Blog/Media Review Source: Hitwise Social Media Shared links continue to increase as a way to discover new information Up to %40 of a sites traffic can come from email, IM, social networks, blogs and forums (source: Meteor Solutions) Thank You Twitter: fortexgroup Blog: www.seatatthetable.com About & Articles: www.fortexgroup.com Contact me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 917-215-5413

The Future of Web Video

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The Future of Web Video Workshop

Future of Video Workshop March 11, 2009 Contact: Contact: Ephraim Cohen Ephraim Cohen This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it (203) 569-9436 (203) 569-9436 www.fortexgroup.com www.fortexgroup.com

News Distribution and Social Media

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News Distribution and Social Media

News Distribution and Social Media March 11, 2009

Demystifying the Media

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Demystifying the Media

Demystifying the Media March 11, 2009
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