Public Relations Services
Our set of public relations and marketing services are designed to both increase awareness and shape reputation. We do this through two sets of services. Our influencer public relations sevices focus on creating awareness and reputation through third parties such as media and analysts. Our community building services communicate key messages directly to the relevant audiences. All our programs are designed to be delivered with service guarantees so that the client understands where their investment is going and what deliverables they should expect.
Our Public Relations Services
- Business and trade media relations
- Consumer and general media relations
- Industry analyst relations
- Social media outreach and program management
- Speakers bureau and conference sponsorship program
- Web video marketing (with Sticky Traffic Studios)
- Search and recommendation engine public relations
The most effective public relations programs have community building at the center - a program to build a community of individuals that represent a active segment of the target audience. Community building is driven through a series of media properties, social networks, information releases and events designed to bring together targeted individuals.
Media and Publishing Services
- Design, editorial and audience development for custom media. We publish blogs, newsletters and informational web sites for our clients.
- Design and editorial management of roundtables, panel events and conferences.
- Online and offline special interest group community building management including newsletter, blog, and direct email and mail outreach.
The power of social media is the power to directly communicate and build relationships with highly targeted key audiences.
Our social media PR strategies go beyond online media strategy and provide insight into consumer behavior. We use SEO data to analyze what consumers are interested in and how they communicate. The keyword phrases people use and the sites and articles they choose to click on from different searches show both what people are thinking and what language they use. This information can then be used to ensure communications match the communications mindset of the audience and parallels the trends of online, information seeking behavior.
We take this data and implement as part of an online media program designed to reach consumers directly and build community around a brand or offering. Our capabilities in include blogs, social media newsrooms, Web video creation and distribution, online groups, and other forms of online media.
Recent examples of our relevant work
- Designing a social media driven community building program for a business services technology company
- A news and social media measurement methodology for a consumer electronics company
- Designing and implementing a complete SEO driven editorial strategy for an online media entertainment company
Our tools
- Social media tracking and measurement – microblogs, web video, blogs, forums
- News tracking and analysis
- Share of voice media tracking
- Keyword language analysis
- Site popularity analysis
- Focus group management for search behaviour testing
