REPORT ON THE CONNECTED TV ROUNDTABLE January 30, 2009 Produced by Hosted by The following report is based on a roundtable discussion of executives in the media, marketing and Web industry that took place on January 30th, 2009 in Stamford, CT. The content of this report simply reflects what was discussed in the roundtable and does not reflect findings, agreements or analysis. All questions, comments or changes (by participants) should be directed to Ephraim Cohen at The Fortex Group –
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or (203) 569-9436. DRAFT SUMMARY The Connected TV Roundtable, moderated by Ephraim Cohen of The Fortex Group, began with a focus on the Connected TV (please see presentation slides at the end of this document). With comments by several participants including Steve Ronson of A&E, David Jack of Yahoo!, Liam Wright of Beeing and Scott Berry of Digitalics, the forum expanded to encompass discussion of the future of media consumption and monetization as well as how the TV connects with PC-based Web and mobile media. The follow key statistics highlighted the points about the potential for the connected TV. Heavy Internet users watch 30 more hours of TV per year than do non Web users (Nielsen 2008) 31% of in-home online activity occurs at the same time the user is watching TV (Nielsen 2008) 10.2 million people watched the Obama inauguration online through two content delivery networks (37.8 million watched it on TV) (Nielsen, Akamai and Limelight) 8-12 year olds were involved with media for 60 hours a week, as a result of their use of more than one device at a time (source was a roundtable participant’s research). For more information contact Ephraim Cohen at
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or +1-203-569-943
