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Market Dialogue Report CES 2009: Is the Connected TV a New Phase in Home Theater? Consumer Electronics Industry Positioning in 2009 Using this report - The key to a successful public relations program is communicating within the context and topics that key audiences are already discussing. This report covers general trends and aims to forecast the topics that are likely be popular throughout 2009. It should be used as an aid to determining into which context and trends that messages, pitches and other forms of communications should tie in order to gain critical traction. HDTV and Digital Media in 2009 - Hello TV, Again In our 2008 report on post-CES trends, we concluded that the conversational trend revolved around content delivery-related topics. Announcements at that year’s Consumer Electronics Show focused on televisions featuring Internet connectivity, the Blu-Ray/HD-DVD war and portable media players. At CES 2009, the content delivery theme reached a new level of prominence, and announcements across the board indicated that the TV will be the central focus of the content discussion for the remainder of the year. This report will examine the following topical trends for 2009:  Connected HDTVs and their ability to shift the digital media discussion from a focus on the Web to a focus on TVs  The growing disintermediation discussion, with a concentration on cable companies and how this industry can be compared to the music or movie industry  The increasing processing power and memory in TVs lending to greater discourse around the future of video games in the living room  The affect of Yahoo! TV widgets and the possibility that they may lead to a comeback for the Yahoo! brand What does all this add up to? Potential story angles for Q1-2 2009 Why the HDTV focus? Because it’s what the Media and Consumers are Talking About This graph illustrates current trends in the volume of mass mediaproduced and usergenerated content (blogs, forums) in key CES product categories. While TV’s have always been a top category, we believe new content features give this category the greatest potential to impact multiple industries as well as overall consumer behavior. www.fortexgroup.com For more information: Ephraim Cohen at +1-212-631-5823 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it Copyright 2009 The Fortex Group Page 1