In today’s economic environment, public perception is the greatest asset – or the greatest liability – of any company. But while reputation may be one of the first considerations during the corporate decision-making process, public relations professionals may not be leading the discussion. The reason boils down to this: when it comes to reputation, the c-suite needs to talk business, not PR. Those PR professionals able to lead a business discussions are the ones who will play the central role in managing a company’s reputation. All others are likely relegated to a reactive mode where we are only able to communicate the decisions that others have finalized. Click here to read more.
