10.14.09

New Client Announcement: Acumatica

Acumatica has retained The Fortex Group for a corporate and product positioning program in the US market.  The program includes reputation management, influencer relations and media/social media strategy. ..Read More

10.14.09

New Client Announcement: Viadeo

Viadeo, one of the world’s largest business social networks, has retained The Fortex Group for a corporate strategy and postioning program in the US. ..Read More

06.05.09

New Global Client Announcement: MXP4

MXP4 has retained The Fortex Group to raise awareness and position their interactive digital music technology in France, the UK and the US.

06.05.09

The Fortex Group launches the CT Digital Media Business Network

The Fortex Group  launches the CT Digital Media Business Network.

06.05.09

New Client Announcement: digital SIDEBAR

We are pleased to announce that we have been retained by digital SIDEBAR

08.05.09

PR Week: Fortex Group Research on How Professionals Read News

PR Week ran some of our research from the LinkedIn polls on how professionals read news  You can download the PDF of the article here. 

You can download our full research report here.

06.05.09

Communications World Profile of Ephraim Cohen

Communications World Profile of Ephraim Cohen (founder)

06.05.09

Adweek covers launch of Web studio partnership

Levity in Brief – Adweek article on the launch of our Web studio, Sticky Traffic

06.05.09

PR Week on Fortex Group Bringing Mobile Music to the US

PR Week’s case study on The Fortex Group working with Musiwave to bring mobile music to the US market.

06.05.09

Fox TV on the digital media business network founded by The Fortex Group

Fox TV Connecticut interviews Ephraim Cohen on the Digital Media Business Network (founded by The Fortex Group)

09.22.09

Ephraim Cohen Presentation on Translating PR Results to Business Results Now Available

The presentation providing an overview of how to present PR results to senior management is now available at http://fortexgroup.com/workshop-presentations/44-measurementreading

This resource page also includes links to recommended reading from McKinsey as well as related results from a best practices in corporate communications survey.

06.05.09

Speaking Appearance: Bulldog’s Measurement Summit

The Fortex Group’s Ephraim Cohen will be speaking at Bulldog’s PR Measurement Summit 2009 in New York City on June 29th.  The summit will focus on new strategies for proving the value of public relations to the c-suite.  Details here.

06.05.09

The Fortex Group’s Ephraim Cohen Speaks on Multimedia PR at Bulldog Media Relations

The Fortex Group’s Ephraim Cohen recently spoke on how to use multimedia to drive PR results.  You can view the presentation here.

06.05.09

The Fortex Group and CT Digital Media Holds Measurement and Monetization Roundtable

The Fortex Group produced and founder Ephraim Cohen moderated a roundtable on digital media measurement and monetization across all screens.  With participation by Nielsen, the roundtable explored new technologies and methods for measurement.  Notes will be published shortly.