Ephraim Cohen, Head of Strategy and Industry

Areas of Expertise:

• Reputation management with a the focus is on the technology, media, internet and entertainment industries
• Media strategy and implementation with a media agnostic approach.  This means we find the best mix of messages and media (from major news outlets to to social media titles and tools to community building programs and custom publishing) to deliver your message.
• Industry community building to build a network of active and influential executives around an organization, mission or product line.
• Research based planning and measurement programs to help ensure the right message has been effectively delivered to the right audience.

Bio: 

Ephraim Cohen, founder of The Fortex Group, has designed and implemented reputation management, media and social media programs for a range of clients including Accenture, Ericsson, the Infocomm Development Authority of Singapore, Samsung, Musiwave and Dailymotion.   Central to his work is the design and deployment of planning and measurement systems to help clients understand the reputation impact of their public relations efforts.

Prior to founding The Fortex Group, Ephraim was a senior figure at Edelman, one of the world's largest public relations firms. In his role at Edelman, Ephraim managed the global information technology practice from Edelman’s headquarters in New York and ran the Boston office. Ephraim handled a number of Edelman’s most significant global clients including CeBIT America, Alcatel and Global Crossing and led industry programs for the governments of Singapore and the United Kingdom.

Ephraim began his career at Business Week, the world’s leading global business news weeklies, as an assistant editor in the executive programs division. Ephraim later became the managing director of the International Anti-Counterfeiting Coalition (IACC), where he worked on trade policy and served as manager of the Digital Future Coalition, an organization focused on global copyright policy.

Mr. Cohen holds a Master of Public Policy in International Political Economy from Georgetown University's Public Policy Institute and Bachelor’s in political science and dramatic literature from New York University.

More Information 

LinkedIn Profile: http://www.linkedin.com/in/ephraimcohen
Blog: http://www.seatatthetable.biz
Twitter: http://www.twitter.com/fortexgroup

Contact Ephraim Cohen at cohen AT fortexgroup.com or +1-203 569-9436.